My Website Looks Great! Now What?
Congratulations. Your new site is up. It looks great. Everyone loves it. But, now what? Unfortunately for most, it all ends at the “it looks great” stage and never moves onto the “now what” stage. While meaningful content, useful interface, good visual design, etc are all important elements to having a solid web presence, it’s what you do next that truly sets you apart.
As I’m sure we all know by now, an overwhelming majority of potential customers start their buying process online. The U.S. Bureau of Census has internet usage clocked in somewhere around 69% of the total population. Just think about the last time you wanted to buy something. Where did you go for information, pricing and locations that carry your new found love/want. Chances are you “Googled” it before you set off on your merry way. So, naturally the next logical step once your cool new site is launched is to help people find it. While there are many different options, methods and strategies to get your site in front of potential customers, here are 4 key areas that will serve as good starting points for your online marketing campaign.
Do Customers Hate Your Website?
So. What do your customers think of your website? Ever ask them? Forget what your friends, co-workers, or mom thinks. It’s customers that keep the lights burning, right? What about potential customers? Did you miss out on a sale due to your website? While there are many methods, and strategies available to help you answer these questions, a good place to start is a little self evaluation. To help get you started, I’ve listed out some key areas that I usually look for.
Why Hello 2010. What will you bring us this year?
As we all get back into the swing of things, it’s only natural to start wondering just what the new year will bring. Part of that wonder for me is what will be the next big thing in social media, technology, and the web. While predictions are popular reads this time of year, Â they’re often hard to nail down because most likely by the year’s end we’re sure to see a completely different picture. This seems to hold especially true for such fluid industries as the previously mentioned. However, I thought it would be fun to throw in my two cents. Here are a few things that I have my eye on in 2010.
New Website
Since I first launched OneQuickRhino.com, the site has gone through several revisions, and redesigns. From a one pager containing basic information, to a more detailed one page site with some cool smooth scrolling effects, to an even more detailed multi page website. While those versions served their purpose, they were at their core just simple static sites. They never achieved my ultimate goal or followed the advice I give my clients for that matter.
Well, here I am. Following my own advice and making the first steps to achieving my ultimate goal for the site. First off, let’s start with the goal. My goal for OneQuickRhino.com was to not only have an online presence that showcases recent work and lists the solutions I provide, but to also create an open dialog between me, clients and the general public to discuss among many topics, how focused creative communications can best be used to benefit your individual needs.
A little about me ...
Welcome to my creative corner of the web. My name is Michael Strobel and I am a freelance graphic / web designer in Dallas / Fort Worth.
One Quick Rhino was established to connect with people and / or companies interested in injecting a little creative spark into their marketing strategies.
